Balancing Emotional and Logical Appeals for Persuasive Messages

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One of the most important decisions to make when crafting persuasive messages is finding the optimum balance of emotional and logical appeals. Few message appeals are entirely emotional or entirely logical, so knowing enough about your audience to mix just the right blend of appeals will help you create more effective messages for both internal and external audiences.

A student version of this video is available: https://youtu.be/DWxzQRhtxuM

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