AI in Digital Business Communication: More Than Just a Trend

Prepare Your Students for AI-Driven Business Communication

AI is no longer a future concept—it’s a daily reality in the workplace. Business Communication Today, 16th Edition by Bovee and Thill embraces this shift, ensuring students develop both traditional communication skills and AI fluency. Chapter 7 seamlessly integrates AI within digital media, covering email optimization, sentiment analysis, workgroup messaging, and AI-enhanced collaboration. Real-world examples from companies like Shopify illustrate AI’s transformative impact. The chapter balances innovation with timeless principles, offering practical exercises, ethical guidelines, and assessments. Equip your students with the tools they need—order an examination copy today and unlock new possibilities in business communication.

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