The 16th edition of Business Communication Today revolutionizes how AI is taught in business communication, using real-world case studies from companies like Sephora, Apple, and Kickfin. Students explore how AI enhances—not replaces—human communication, from AI-powered customer service at Kickfin to Sephora’s personalized interactions. The book provides practical frameworks to help students craft messages, refine communication strategies, and analyze business responses. With hands-on exercises featuring major companies, students develop critical thinking and AI-driven communication skills. This edition isn’t just an update—it’s a blueprint for success in the AI-powered business world. Are you ready to equip your students for the future?