Chapter 9 of Business Communication Today revolutionizes how students learn visual communication in the AI-powered workplace. Featuring real-world cases like Canva’s AI-driven design, the chapter explores AI tools for image and video creation, visual search optimization, and infographic design. It also addresses AI ethics, including deepfake detection and bias in AI-generated images. Students gain hands-on […]
Author Archives: Court Bovee
AI Revolution in Job Search: Navigating Interviews with AI
Chapter 19 of Business Communication Today prepares students for AI-powered hiring by integrating AI tools with traditional job search skills. It covers AI-powered screening, virtual interview preparation, and ethical AI use while ensuring students maintain authenticity. Practical strategies help students optimize résumés for ATS, excel in AI video interviews, and build genuine connections in digital […]
The AI Advantage: A New Era in Résumé Writing and Career Building
Chapter 18 of Business Communication Today integrates AI into career preparation, teaching students how to use AI tools ethically in their job search. It covers AI-assisted résumé writing, applicant tracking systems, AI-powered interviews, and social media screening, ensuring students understand both sides of AI in hiring. Practical exercises help students analyze job postings, optimize LinkedIn […]
Modern Business Presentations: Mastering Message and Media with AI
The 16th edition of Business Communication Today transforms how students learn presentation skills in the AI era. Chapters 16 and 17 integrate AI at every stage—from brainstorming and content development to visual design and delivery—ensuring students maintain authenticity while leveraging AI’s power. Students apply AI to real-world scenarios, learning to generate compelling narratives, analyze audience […]
The New Social Media Reality: Where AI Meets Human Connection
The 16th edition of Business Communication Today redefines teaching social media by integrating AI fluency with human authenticity. Chapter 8 takes students behind the scenes at Coca-Cola, where AI enhances creativity while preserving emotional connection. Students master AI-driven content creation, social listening, and brand voice development. Real-world cases from Coca-Cola, Shopify, and IBM show how […]
Writing Brief Messages in the AI Era: Routine, Negative, and Persuasive Communication
The 16th edition of Business Communication Today revolutionizes how AI is taught in business communication, using real-world case studies from companies like Sephora, Apple, and Kickfin. Students explore how AI enhances—not replaces—human communication, from AI-powered customer service at Kickfin to Sephora’s personalized interactions. The book provides practical frameworks to help students craft messages, refine communication […]
AI in Digital Business Communication: More Than Just a Trend
Prepare Your Students for AI-Driven Business Communication AI is no longer a future concept—it’s a daily reality in the workplace. Business Communication Today, 16th Edition by Bovee and Thill embraces this shift, ensuring students develop both traditional communication skills and AI fluency. Chapter 7 seamlessly integrates AI within digital media, covering email optimization, sentiment analysis, […]
The New Fundamentals: Business Communication Meets AI
The New World of Business Communication
Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills. The 14th Edition continues to set new standards for currency and innovation. The authors performed extensive […]
Using Generative AI (GenAI) on the Job
Generative AI tools such as ChatGPT and Gemini are transforming the ways people create content on the job, from simple email messages to presentations and reports. While the tools get more powerful seemingly every day, they are not foolproof or without risks. GenAI is a deep and evolving topic, so the details vary from tool […]