Every business communicator encounters situations that require ethical decision making. How can you be sure that you are making the right choice whenever you face one of these challenges?  

By following this four-step approach, you can be more confident that you are making the best possible choices, even in the most difficult circumstances.

First, understand the kind of choice you are making. Not all ethical decisions are the same, as you’ll see in a moment.

Second, identify the information your audience needs.

Third, craft a message that conveys this information clearly and respectfully.

Fourth, after you send the message, evaluate the outcome and respond as needed.

This video takes a closer look at each step.

Note: A student version of this video is avilable.

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