The 16th edition of Business Communication Today redefines teaching social media by integrating AI fluency with human authenticity. Chapter 8 takes students behind the scenes at Coca-Cola, where AI enhances creativity while preserving emotional connection. Students master AI-driven content creation, social listening, and brand voice development. Real-world cases from Coca-Cola, Shopify, and IBM show how AI optimizes engagement. The chapter balances innovation and tradition, helping students navigate AI’s role in modern business communication. This isn’t just another chapter—it’s the key to preparing students for an AI-powered social media landscape. Ready to revolutionize your teaching? Order your copy today.